On September 26th, Google celebrated their 15 year existence by coming out with a search engine algorithm update nicknamed Hummingbird, launched on August 20th. This algorithm is meant to further speed up search results and indexing faster. As Google put it, the name come from being “precise and fast.”
From what we understand, this algorithm is not going to be nearly as destructive as Penguin was, but it’s nonetheless a major update. No worries.
SearchEngineLand recently came out with an FAQ on all that’s needed to know about Hummingbird.
