YouTube videos are some of the most popular sources of web traffic online. Over the years, Youtube has helped boost the careers of many content producers and still plays a big part in start-up businesses gaining internet marketing exposure. Whether you want to create videos for entertainment, education, or promotional purposes, there are steps that you’ll need to take in order to gain the most out of your YouTube videos:


  1. Add relevant tags.What key phrases are people searching for that could lead them to your video? A good tool for that is Google Trends. As you type in keywords, YouTube will make suggestions and you’re welcome to add the relevant ones as well.


  1. Put keywords in your description too. Video descriptions should be between 300 and 500 words in length. It’s important to focus on what users will be watching in the video as opposed to a general description about the company. As well, give credits to all authors of images and songs you used in the video.


  1. Use a thumbnail that engages. Don’t feel like you are required to use the default one.


  1. Watch the entire video, and create a call to action that will get your fans to do the same. YouTube pays attention to the watch-time when considering which videos to display first.


  1. Create a Play List. It’s easy to create a YouTube music playlist once you’ve logged in. Just find a video you like and click the “Add to” option underneath the video to add it to a playlist. You can add the video to an existing playlist or simply create a new one.


  1. Build early momentum.You want to start off your video with a strong message, just in case the viewer doesn’t have time to view the entire sequence.


  1. Ask your social media followers to not just watch the video, but like it, share it, favourite it, comment on YouTube, and subscribe to your YouTube channel.


YouTube has an analytics page that can help you measure your activities, figure out what’s working, and further grow your channel.


About iRISEmedia is a web design, social media marketing, online marketing, and online advertising firm in Toronto, Canada. Our team helps clients increase their reach and profitability by developing and implementing customized and targeted online and social media marketing strategies. We service clients in Toronto, Ontario, the GTA and throughout Canada as well as globally.


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