There was a time in which consumers were impacted by the image of healthy men and women practicing sports and after their sports activities, smoking a cigarette to celebrate the victory or conquest. Can you remember songs like “Love Ain’t No Stranger” by Whitesnake, “Only Time to Tell” by Asia and “Play the Game Tonight” by Kansas?
For some of us, the above reminds us of good times, right? The bottom line is they do not make ads like they used to! Nowadays, consumers are more sophisticated and “the landscape” more crowded and accordingly, connecting with your audience is more complicated. Consumers nowadays are using the web, search, social networks, and more to educate themselves on potential shopping. Working with content has never been so important.
In 2012, content marketing was the leading tactic for 18.9% of marketers worldwide. In 2013, that percentage is expected to grow to 34.8%. It is progressively becoming more common to see this trend in action with more and more customers balancing out their traditional marketing efforts with content marketing campaigns.
In today’s world don’t just sell, it is important in your marketing efforts to add value as well. You can earn more credibility with your desired audience by using a good online strategy and this must include content marketing. However, it is most important to provide your consumers with useful content.
Below are some tips on how to integrate content marketing into your online strategy.
Give them information that will make them smarter
Do you remember any article that you read which changed your way of seeing things? This type of content is impactful and remains with your audience. And don’t forget, it is always important to educate your customers.
Give them information that will make them more productive
Now can you remember that article that you read that changed your way of doing something? Nowadays you don’t need to spend too much time researching information of this nature. Tell them what works for you. Because, if works for you, it will likely work for everyone?
Give them information that will make them the first “in the know”
In my opinion this is the most important information to provide for your web audience. Everyone wants to be the first to know. This is a very powerful tool.
Little by little your online strategy will reap the rewards. You will engage more customers and will discover real value in your hard work developing this content and in the relationships you will build.
iRISEmedia is a digital marketing agency specializing in online advertising and social media marketing. We are located in Toronto, Ontario and service clients in the GTA, Canada and globally.
