is SEO effective?
A lot of people ask us the question “Is SEO Effective?” The short answer is definitely yes! The following tips will help you to better understand why SEO is effective and hopefully put an end to some of the myths.

For starters, make sure you are optimizing the right keywords and/or terms. This is done through proper keyword research and analysis. What’s the point of gaining top positions for terms which no one searches for or that have little to do with your site?

Another important tip is to include the keyword or term you are targeting in your title and “title tag”. SEO becomes effective when you get the phrase of choice on the number 1 spot of the search engine you’re investing in. “Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.” – says Google.

Is SEO Effective? Include Quality Content!

Your SEO efforts will also not be effective if you optimize for a particular search phrase simply because you titled your page with the term and used the appropriate Meta tags. Your page must have relevant content related to the optimized keyword or term. If you have no real content on a page, your SEO strategy will not succeed in the long run.  The best advice we can give you is to pick the right keywords and then create information rich pages that clearly and accurately describe your content.

Is SEO Effective? Include Relevant Incoming Links!

Is SEO Effective? Only if you do it right. It doesn’t matter how much effort you put into your website, if you don’t have popular incoming links to keep the search engine spiders coming back. Spend some time on finding high quality incoming links. Blogging for business purposes is a great tool. Add links to your homepage to these blogs. It is imperative that the blogs provide interesting and quality content as well. The best way to ensure Google and Yahoo/Bing find your site is to do proper backlinking. Your page must be linked from a lot of other site pages. Google’s and Yahoo/Bing’s robots jump from page to page on the web via hyperlinks, so the more sites that link to your website, the more likely it is that people will find you quicker.

Is SEO Effective? See the Rewards!

Effective search engine optimization is a lot of work. The rewards are undeniable when you take the time to go through every page on your website and have the right keyword and content strategy. Please note that we will discuss Inbound Links, another key component of a successful SEO strategy, in our next article.