Social media has become a formidably dynamic and powerful tool for successful online marketing campaigns. Facebook has easily become the most significant platform for starting a social media marketing strategy today. Recently, some critical changes relating to online marketing strategies have been announced by Facebook involving their Business Page which will be implemented by Facebook by the end of the summer.
In the new Business Page insight, “People Talking About This” will be broken down into specific elements. The new Page Insight shows you information more intelligibly with stats graphs about likes, post reach, and details people engagement all on one screen.
Secondly, “Engagement” will replace “Virality” and Facebook will change how to gauge it. It will take not only “likes”, comments or shares but will also take clicks on your post into consideration. There is a new tab named “People Engaged”, where you can see the data on engaged people i.e. their age, gender, country, city, and language. This information is useful in building a social media marketing strategy since you can know what demographics are most interested in your page and posts.
Another overhaul to the Facebook Business Page which helps your social media marketing campaign is that it will be easier to measure what kind of reaction each of your posts gets including reach, engagement, negative comments and even the number of clicks it receives. If you know what kind of post provokes people to like, comment or share it, you will be more successful in developing a more targeted over-all social media marketing strategy. “People Talking About This” will be split up into more detailed elements and will have a new more user friendly design. The impact of each post will be seen including new criteria, “clicks”. The renovated Facebook Business Page certainly allows for the implementation of a more flexible and efficient social media marketing strategy. iRISEmedia is an Online Marketing Company, helping clients with customized online marketing campaigns integrating a social media marketing strategy. We service companies in Toronto, Ontario, throughout Canada and globally.
Sources:
http://blog.hubspot.com/facebook-revamps-business-page-insights
http://mashable.com/2013/06/19/facebook-insights-gets-a-makeover/
