SEO stands for “search engine optimization” or “search engine optimizer.” It is basically defined as the strategy of putting your website on the first page of the major search engines (predominantly Google) for specific phrases of your choice. The ultimate objective of search engine optimization is to attract more web traffic to a website or online property. There are plenty of Search Engine Optimization for Google tips and courses online, but the best way to start a campaign, and succeed in optimizing relevant keywords or terms, is to hire an expert. The decision to hire a search engine optimization firm or professional is an important one that can potentially improve your site and save time, but can also cause damage to your site and reputation. In order to be successful when implementing a campaign of search engine optimization for Google, you must make sure to research the potential advantages as well as the damage that an irresponsible SEO tactic(s) can do to your site. It is important, therefore to research the reputation of the search engine optimization for Google firm or agency prior to moving forward. There is no question, however, that once the proper firm is hired there is much to be gained.
The basics of a Search Engine Optimization for Google campaign
The following are some important topics to discuss with your SEO firm prior to hiring:
- Review of your site content or structure
- Content development
- Management of online business development campaigns
- Keyword research
- Background experience in SEO training
- Expertise in specific markets and geographics.
Understanding the value of a Search Engine Optimization for Google campaign
Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading “Sponsored Links”) as well. Advertising with Google Adwords will not have any direct effect on your site’s presence on Google’s organic search results. Google never accepts money to include or rank sites in their search results, and it costs nothing to appear in organic search results. This is the main reason that having an effective search engine optimization for Google is valuable. The assumption is if your website is on Page 1 organically then Google feels your site deserves to be there.