internet-advertisingNowadays, it is essential for every business to build an online image. You can either choose to do it alone, or you can contract a digital marketing agency. At first you may think it’s better to do it alone because of the cost savings.   It may be very appealing to spend nothing more than your time trying your hand at SEO, social media, email marketing etc. However, depending on the kind of business you have, you may be better off working with a digital marketing agency for your campaigns. Here are 5 reasons why it is beneficial to work with an agency:

1. Google Adwords, and PPC Campaigns

This is a big area where you can spend hours trying to understand, set and optimize campaigns. The time you spend trying to get the most out of your PPC campaigns can be better spent focusing on what you do best. For example, if you run a restaurant, the time you spend creating a PPC campaign could go towards spending more time with your existing clients, or focusing on new dishes.

2. SEO – Search Engine Optimization

You may have read some blogs or articles on the subject and think that SEO is easy to do, but be careful. Knowing how to perform SEO correctly is key in order to avoid being penalized by the search engines as well as ensuring that your work is effective. Good SEO requires a combination of knowledge and research, creativity and strong copywriting skills. SEO is predominantly about consistently uploading rich and engaging content on your website with proper meta tagging.

3. Email Marketing

Sending out emails seems easy enough, but you should ensure that you are not using spamming techniques, which can result in a big problem for your brand, business and customers too. When you will create an email marketing campaign, it is very important to segment your database and more importantly to send emails only to those who have opted-in to receive your emails. Once you have this figured out it is imperative to have an effective email sent out with proper messaging and a strong call to action.

4. Social Media Marketing

You may be saying to yourself that you know how to use social media because you use it every day. So what could be so challenging about creating a social media campaign for your business? However, there is a huge difference between being a social media user and being social media marketing professional. When a social media marketing agency works with you on a social media strategy, they consider elements you may not think of such as the tone for your Facebook page, the importance of a social media policy, and more.

5. Digital Strategy

Before starting any online campaign for social media, SEO, email marketing or otherwise, you should have a digital marketing strategy in place. If you get started without a strategy, you will likely spend much more time fixing problems than executing a strong campaign. Working with a digital marketing agency on your online marketing campaign will provoke you to think of new aspects you may not have considered before such as how to integrate all of the different channels into the strategy.

The digital marketing universe is enormous and complex like a puzzle with thousands of pieces.  If you don’t have the time, know-how or staff to tackle this challenge,   hiring a digital marketing agency is the answer. You will find committed experts   who can strategically solve your online marketing puzzle and help increase your sales and traffic to your website and improve your relationship with your customers.


iRISEmedia is an digital marketing agency that provides SEO, Social media marketing and email marketing campaigns for in Toronto, Ontario, as well as throughout Canada and globally.

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