Many business owners and entrepreneurs wonder whether they should do their own marketing or if they should hire an ad agency to do their marketing for them. With that being said, there can be many pros and cons to both options. If you’re doing your marketing all in-house, you may end up saving money on marketing expenses. On the other hand, you may end up losing money and wasting valuable time while doing your marketing all in-house. At iRISEmedia, if we feel that your digital marketing needs can be effectively implemented by you or your in-house team we will tell you so. If we feel that using a professional digital marketing agency will be cost beneficial for you we will advise you of this as well. There are many considerations that will determine if you can do your own marketing i.e. the level of digital marketing knowledge of your team members or even the type of product or service you are promoting. iRISEmedia is here to provide sound advice and, if required provide you with digital marketing services including online branding, social media marketing, search engine marketing, influencer marketing and digital PR.
Some Advantages to Using a Digital Marketing Agency for your Online Advertising
Digital marketing agencies can help businesses expand their brand online. Whether its social media, or through pay per click ads. Many business owners find that they receive a greater return on investment by retaining a professional digital marketing agency to perform their online advertising for them. Simply put, the results obtained are much better than using their own resources which increases the number of online leads and accordingly revenue that the marketing brings in. Also, regularly updating your website’s design and “calls to action” create a more user friendly experience and keep customers returning. Many times, it is most prudent to hire a professional digital marketing agency to do your marketing because there is more professionalism involved which improves the quality and credibility of your brand. It’s also important to calculate the cost in time and energy that doing your digital marketing all in-house will take. It would likely make more business sense to focus all your energy on the business and its operations as opposed to spending time on the digital marketing portion.
Some Thoughts on the Advantages of Hiring a Digital Marketing Agency
While there are many potential reasons for hiring a professional digital marketing agency we have listed two below:
Hiring a Digital Marketing Agency | Working with Experts
Digital marketing is a field of marketing which is constantly changing and updating its products and strategies. Unless you are a professional digital marketer it will be difficult to keep up with all the latest Best Practices. This also results in a higher quality of services in each area of marketing in comparison to when someone does their marketing all in-house.
Get New Ideas from a Digital Marketing Agency and Expect Measurable Results
A professional digital marketing agency can also help business owners with new ideas while expecting measurable results. A good agency will give you creative and new ideas on what techniques will give you results. They’ll provide a new perspective to some of the things that your team had already been doing. They will assess your marketing efforts and created new ideas based on the viewpoint of the consumers. For example, when it comes to social media marketing, a digital marketing agency will help you know where your target audience is mostly available. They’ll determine what content appeal to the most and how they share and consume it. They will know how to target and promote your ads most effectively in order for you to receive the best value for your advertising spend.
While we recognize that many businesses start small and usually have a small digital marketing budget to start, we feel it’s important to consult with an agency that will analyze your digital marketing needs and assess how to leverage yours or your team’s time and work together with you.
iRISEmedia | Internet Marketing Agency Toronto
iRISEmedia is a digital marketing agency that focuses on helping those in Canada and the United States with social media management, paid advertising, online reputation management and online branding. Our team helps clients manage and grow their online presence and branding to increase qualified web traffic and online leads. For your business needs or inquiries, please feel free to contact us today at 1-855-493-3622 or visit us on our website.
We would be delighted to hear from you.
