Google has officially launched the “more results” search button for mobile devices. It is available for searchers that use the Google application on IOS and on Android devices. The support of the “more results” button for chrome on IOS is yet to unveil. In addition, one of the main features of Google’s new search button is being able to load more organic results before loading relevant ads. It is also faster in retrieving more search results on mobile as it loads search results below the ones already viewed. Hence, no one needs to wait for the next page on Google to load anymore.
How the “More Results” Search Button on Google Affects Mobile Search
This new search button affects mobile search in many ways for both users and businesses. The two major ways are as follows:
“More Results” Search Button Increases Browsing
As you know, Google’s search results are split into different pages. With regards to Google, pagination discourages users from further browsing since more time is usually spent on the first page. Pagination is the term which is defined as the sequence of numbers assigned to pages in a book or periodical, or in this case, the pages of a Google search. In contrast to pagination, Google’s “more results” search button results in increased browsing since it causes others to focus less on each item shown.
“More Results” Search Button Impacts PPC Ads on Google Mobile Search
Moreover, this button will impact how users interact with ads on Google mobile search as they will be scrolling through results quicker than ever. Since users are more likely to click on the ‘more results’ search button instead of clicking next, browsing will increase significantly. The number of impressions can increase as the ads previously displayed at the top of pages two and beyond, will be browsed much more often. As a result, click through rates will also increase as well. On Google, users will be scrolling through more ads which will increase the competitiveness. Therefore, the more ads that users scroll through, the more likely they will be to click on one. This can also affect the performance of different ad positions as they could shift.
Google’s More Results Search Button Will Exceed Expectations
Google search is used by everyone worldwide. It processes over 40,000 search queries every second on average. In addition, this translates to over 3.5 billion searches per day and around 1.2 trillion searches per year worldwide. Due to its everyday use, we expect the more results button to take off. Students especially, will have the benefit of searching on their mobile devices at a faster rate than ever. Researching will be done quicker as students are able to browse past different search results in just seconds. This is also very effective for business ads on Google since there is potential of achieving a greater click through rate. Overall, we predict this new functionality from Google to be released soon for desktop searches since it has been used with much success on the mobile platform.
iRISEmedia | Internet Marketing Agency Toronto
iRISEmedia is a digital marketing agency that focuses on developing and managing online and social media marketing campaigns for clients throughout Canada and the U.S. Our team helps clients manage and grow their online presence and branding to increase qualified web traffic and online leads. If you would like to discuss further how the new “more results” search button on Google can help your online marketing campaign, contact us today!